About
Endurance is personal. So is growth.
Very Berry helps endurance sports brands grow market share in the UK — swim, bike, run, triathlon, hike and outdoor. We bring the market knowledge, the relationships and the stamina to get you there.
- Swim
- Bike
- Run
- Triathlon
- Hike
- Outdoor
- Years in sports marketing
- 20+
- Olympic Games worked across
- 3
- Brands co-founded: Her Spirit and The Women's Sports Store
- 2
Worked with adidasBootsDFSSpeedoBuddyswimVOOMZoggs
Sports marketing leader, entrepreneur and brand builder.
I build purpose-led brands at the intersection of sport, business, community and women’s health.
As co-founder of Her Spirit and The Women’s Sports Store, I’m passionate about challenging the status quo, creating meaningful brands and finding new ways to get more women moving.
With 20+ years’ experience working across global brands including adidas, Boots, DFS and Speedo, alongside start-ups and major participation events, I bring together strategy, creativity, commercial thinking and a deep understanding of people to turn ideas into brands that make an impact.
I’ve also had the privilege of working across three Olympic Games — Atlanta 1996, Sydney 2000 and London 2012.
Digital campaigns and activation
Meet Holly
Digital campaigns and activation, from Active AI.
Holly is part of the Very Berry team from Active AI, building digital campaigns and activations that grow audiences and sell products for endurance sports brands.
She works alongside Mel, joining the digital side of a launch or campaign up with the brand, retail and community work.
We work with a small number of brands at a time, so every one gets our full attention — and our honest view of what it will take to win.
How we work
We start with the athlete. Before we recommend anything, we get under the skin of your discipline in the UK — who’s training, what they’re buying, which stores and clubs they trust, and where the gaps are.
We’re honest. If the UK isn’t ready for your brand, or your brand isn’t ready for the UK, we’ll say so.
We stay close. Small team, senior attention, no hand-offs to people you’ve never met.
What we believe
- Endurance brands are built on real performance and real community — clubs, events and the people who show up every week.
- The UK rewards brands that show up consistently, season after season, not loudly once.
- Specialist retailers are partners — we build relationships that last beyond the first order.