Services · 05

Digital growth

Digital campaigns and activations that find your UK athletes, build an audience around your brand and turn it into sales. Delivered with Active AI.

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What you get

  1. 01A clear picture of your UK audience and where to reach them online
  2. 02Digital campaigns that build an audience of the right athletes
  3. 03Activations that link launches, events and communities to sales
  4. 04Reporting that follows audience growth through to products sold

Getting noticed is only half the race. The brands that win in the UK build an audience they can talk to every season, then give it good reasons to buy.

For digital campaigns and activations, Very Berry works with Active AI. Holly from Active AI is part of the team, building the audiences and campaigns that sell your products online. Mel leads the brand, retail and community work; Holly makes sure the digital side pulls in the same direction.

What that looks like

  • Audience building. Finding the swimmers, riders, runners and hikers who fit your brand, and growing a community of them.
  • Digital campaigns. Planned around the endurance calendar, from launch to peak season.
  • Activations. Events, clubs, athletes and partners, joined up online so interest turns into orders.
  • Selling products. Campaigns built to drive sales, with the numbers to show what’s working.